Dateline>City of Angels

I must be the only writer in L.A. without a script in the oven. I say this, because whenever I tell people what I do at a party or cocktail gathering, they instantly light up with questions about my TV and movie credits.

Upon explaining that I’m not a script writer — that my work is mainly PR and magazine features — I start to lose them. When I add that my most recent work has been for an off-road trade journal, their eyes really glaze over. After all, how relevant can that be to most people’s lives?

Judge for yourself: Marketable Trends is my latest piece for Off-Road Business Magazine, appearing in this month’s issue. Even if you aren’t a Jeeper, Baja racer or dune buggy enthusiast, you may find it interesting. As automakers step up their manufacturing of products and parts for this segment, more and more mainstream American companies are injecting “off-road lifestyle” imagery into their advertising and marketing campaigns. Plus, an increasing number of tourist destinations are courting off-highway vehicle users to give their local economies a boost. Once reserved for hardcore outdoor adventurers, this unique form of motorsports (along with the money fueling it) is definitely on the rise.