Venting Some Post-Earth Day Hot Air
Pardon me while I engage in a lengthy post-Earth Day rant.
Yesterday, while placing the finishing touches on an article on “green messaging” for my favorite off-road trade publication, a writer friend sent me this Earth Day “obituary.”
The premise of my article is that despite stereotypes, from manufacturing to packaging, to cause-related marketing, companies in the off-road aftermarket are showing more environmental initiative than people realize. It’s just that in a world where every other industry seems to be advertising their green friendliness, off-roaders are woefully behind in getting the word out. My friend, however, thought it deliciously ironic that just when I was trying to tell a segment of Corporate America they need to talk more about the environment, the Washington Post is now saying too much talk is killing Earth Day… Read more
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