Big Billboard for a Tiny Lost Dog
Posters and fliers in search of lost pets are a common sight in any neighborhood, but this is the first time I’ve seen a fullsize billboard.
This one overlooks the corner of Sunset and Alvarado in Echo Park and seeks the return of Hedkayce, a 10-pound mixed breed who vanished from her front yard in the Hathaway Hills near Silver Lake.
Not only am I guessing she was stolen, but I can identify with the desperation her family must be feeling right now.
When I first moved here about three years ago, my two Dobies escaped from the new house while I was out to dinner. (Strong Santa Ana winds were blowing that evening, and the door latch was apparently faulty.) Unfortunately, I’d given them both baths earlier that day and hadn’t put their collars or tags back on either of them.
It’s bad enough knowing your dogs are loose without ID. Worse is realizing no one is likely to take in two scary-looking Doberman strays until the owner comes looking for them. For 45 minutes I searched as night fell, convinced I’d never see them again. I probably would’ve splurged on a billboard too, if it had come to that.
Thankfully they were found several blocks away, exhausted from exploring their new neighborhood, but otherwise safe and sound.
I sincerely hope Hedkayce makes it home in similar fashion. She’s obviously very much loved and missed.
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They blanketed the neighborhood with flyers, too. The dog belongs to none other than Dov Charney, the founder and CEO of American Apparel. He lives in the big stone house on the top of Hathaway Hill overlooking the Reservoir. I wish we all could afford such a thorough search. I just hope the poor dog was not the victim of coyotes, who are all over that hill.
Since that’s the location of American Apparel builboards and the dog looks clothed in some item of that company’s clothing I figured it was Dov’s dog. Good luck to the pup getting back with its peeps!
I hadn’t given any thought to the coyotes. They’ve been especially aggressive this year (probably thanks to the fires and drought). My Dobies are barking at the pack around here constantly. Let’s hope Dov’s dog is found safe. — MI
Kristin said…
I drove past the lost dog billboard earlier this week on my way home and thought - what a great idea! Then I was sad and wished I’d see the little dog running down the street so I could rescue her and deliver her to her family. Then yesterday I saw the big “FOUND!” banner across the billboard and I was so excited I had to call my boyfriend and tell him “they found the dog!!”
I wasn’t expecting such a fast happy ending…